Don't just exist. Live.

We believe you exist to leave a unique imprint on the world.
Elken ByDzyne was created from a desire to celebrate YOU
and to empower your true self.

Our Story​

Two powerhouses unite.

With a network of over one million distributors and customers, and footprints in ten countries, Elken has become an internationally-recognised success story over its twenty five years. Elken’s vision of enriching lives together is built on five core pillars – people, product, opportunity, culture, and values. Elken’s impressive growth has seen it become one of the largest home-grown direct-selling companies in Malaysia, being listed in the top 50 global MLM companies according to the Direct Selling Association, and the only unlisted Malaysian company in the top 100.

ByDzyne’s co-founders have each reached the pinnacle of success in their respective fields, having been globally recognised and the recipients of multiple awards and accolades. ByDzyne is a different kind of brand; one that understands the need to go beyond the status quo, provide multiple product sector opportunities and personalised solutions for people, markets, and cultures.

Both companies have shared vision and values to enrich more lives together, provide exceptional products and unparalleled opportunities for millions of consumers globally.

Elken celebrates 25 years of growth in 2020, and ByDzyne™ celebrates a momentous first year of achievement. Together, these two powerhouse organisations have formed a strategic partnership – Elken ByDzyne.

Elken’s portfolio of award-winning products, proven infrastructure and market capabilities, combined with ByDzyne’s extensive global network and multi-faceted approach will ensure that this strategic alliance strengthens networks and leadership as they continue to grow and propel the business together.

Elken ByDzyne will continue to accelerate growth across existing markets in Asia-Pacific, and will strengthen its presence and enrich consumers in new markets.

Continual innovation and adaptive agility will enable Elken ByDzyne to deliver exceptional cutting-edge products, impressive business opportunities, and an innovative platform with the right tools to drive the infinite potential of individuals, empowering them to achieve their dreams.

Our Vision

Enriching Lives Together.

Our Mission

To be a leading global direct selling organisation providing opportunities, quality products, services and knowledge.

Our Values

Our values shapes our culture and guides us to improve lives in meaningful ways.

Quality: Quality encompasses the People, Products and Services. It is our way of life.

Integrity: Integrity is our hallmark. We adhere to the highest ethical standards and conduct.

Respect: We recognise diversity as an asset and respect the unique characteristics of our employees, stakeholders, communities and our environment.

Passion: We advocate a winning attitude that delivers excellence. We are passionate about continuous improvement & are willing to embrace change.

Experience matters.

AK Tan
Chairman, Elken ByDzyne

As the Founder of Elken, AK Tan started the company back in 1995 with only a handful of employees and a vision to enrich lives by empowering people to realise their dreams.

Tan has led a strategic transformation of the company, with a focus on development through innovation, facilitating international expansion driving continuous business growth. His leadership has helped Elken develop into a global MLM company.

As Chairman of Elken ByDzyne, he provides strategic direction and guidance as he leads the management team to even greater success on the global front.

Tan has over 28 years of working experience in the direct selling industry. He has a Bachelor in Science (Hons) from University of Malaya, Malaysia with a major in Physics, and an MBA from Brunel University, London.

Nat & Chanida Puranaputra
Vice Chairman, Elken ByDzyne

Chanida Puranaputra is widely considered by many as one of the most influential leader, trainer, and mentor within the direct selling industry.

With over 40 years of experience, she has occupied top leadership positions in several companies and built some of the largest international sales teams in the industry across the globe, particularly in Southeast Asia – creating many millionaires and multi-millionaires along the way.

More than once she held the title of Top Income Earner and Leader of the Year in her company and was the #2 Global Direct Sales Earner in the entire world in her last company.

Chanida’s passion, energy, and servitude is infectious but her desire to help people reach their dreams and attain financial freedom, will be an enduring part of her legacy.

Pang Min Fah
Senior Regional Vice President, Asia Pacific

Ms Pang leads the Elken ByDzyne business in Malaysia, Singapore, Brunei and Philippines. Her responsibilities include setting business direction and strategy, overseeing business operations and leading network strategies for the countries.

Ms. Pang has over 17 years of experience in the direct selling industry and was previously the Senior Vice President of Elken Global Sales, leading the operations in Malaysia, Brunei, Singapore, Cambodia, and Philippines. When she was Vice President of Sales, she contributed to Elken Malaysia and Singapore’s highest sales achievement in 20 years. In 2016 she led Elken Brunei to attain its best sales performance.

She has an MBA from University of Bath, UK and a Bachelor of Arts from University Malaya, Malaysia.

Niki Chong
Regional Vice President, Asia Pacific

Niki leads the Elken ByDzyne markets of Thailand, Vietnam, Cambodia, Hong Kong and Taiwan in her capacity. She sets business direction, oversees market operations of the countries and provides network solutions and strategy.

Niki has been involved in the direct selling industry for over 20 years. She was previously the Vice President of Elken Global Marketing where she spearheaded marketing communications and tactical promotions and activities for the business. She was also the Regional VP for Elken Singapore and Elken Indonesia.

She has an MBA and BBA from the University of Newcastle, Australia, and a Chartered Institute Marketer certification from UK.

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